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Bonus: What We Mean by “Core Business”
Traditional Definition: In business, the core business refers to the main activities or products that generate the bulk of a company’s revenue. It’s what the company is fundamentally known for and depends on to stay profitable.
In This eBook: Your core business is the 20% of your work that brings the most joy and income — the sweet spot where energy, passion, and profitability naturally align. It’s the part of your business that lights you up and produces the greatest results, both financially and emotionally.
For example, your core business areas for a music production company could be:
● Producing bespoke compositions for films with high funding or for high-caliber events that clients love and keep coming back for.
● Running a signature online course or membership program that generates recurring income while nurturing your creative community.
These are the “vital few” activities that light you up and produce the most impact — both financially and emotionally.
Step 5. Revisit Often
Your 80/20 balance shifts as you evolve.
Every few months, ask:
“What feels effortless and abundant right now?”
That’s your compass toward sustainable wealth and peace of mind.